US Beauty News, Product Trends & Educational Guides • 2025
Explore trending beauty products, industry insights, and educational tips – informational content only.
US K-beauty sales are projected to hit $2 billion in 2025, up 37% from 2024. TikTok and Instagram fuel the growth, with half of US adults following beauty influencers...
Published: December 11, 2025After testing 8,000 products, Allure crowned 352 winners across skincare, makeup, and hair. Highlights include masks for overnight skin overhaul and long-lasting glosses...
Published: December 10, 2025Based on reader buys, these are the ultimate routine essentials—from lasers to serums. Average Top 25 price dropped to $13.92 in Q2...
Published: December 9, 2025Editors picked hydrating lip oils, lightweight foundations, and pro tools for home use. Fara Homidi's line was the most-asked-about...
Published: December 8, 202591 breakthroughs in masks, sunscreens, and tools—tested by experts. Focus on ease and science...
Published: December 7, 2025Average price $13.92 (down from Q1)—familiar favorites dominate. Social media drives 50% of buys...
Published: December 6, 2025